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PRUDENCE FOUNDATION The community investment arm of Prudential plc in Asia and Africa Explore
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CAREERS Our pledge to you Prudential’s purpose is to help people get the most out of life. We do that for customers and employees alike. FIND OUT MORE
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Eastspring Investments A global asset manager with Asia at its core, offering innovative investment solutions to meet the financial needs of clients Learn more
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Eastspring Investments A global asset manager with Asia at its core, offering innovative investment solutions to meet the financial needs of clients Learn more
about-us
The group We provide long-term savings and protection products to our customers About the group
News releases
Investors View Report
ESG Creating a better future, together with you About ESG
prudence foundation signpost
PRUDENCE FOUNDATION The community investment arm of Prudential plc in Asia and Africa Explore
career nav signpost
CAREERS Our pledge to you Prudential’s purpose is to help people get the most out of life. We do that for customers and employees alike. FIND OUT MORE
signpost image
Eastspring Investments A global asset manager with Asia at its core, offering innovative investment solutions to meet the financial needs of clients Learn more
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Eastspring Investments A global asset manager with Asia at its core, offering innovative investment solutions to meet the financial needs of clients Learn more

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Prudence Foundation

Prudence Foundation

Resilient Communities, Today and Tomorrow

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Resilient Communities, Today and Tomorrow

At Prudence Foundation, we are dedicated to building financial wellbeing and climate & health resilience for underserved Asian and African communities. Our mission is to create meaningful impact today and lasting change for tomorrow.

Learn more about our commitment to futureproofing society and making a difference in the lives of those who need it most.

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Explore and discover

Learn more about the Foundation with these latest highlights and recommendations.

Cha-Ching reaches over 2 million students globally

Promoting financial literacy and building financial resilience in communities.

Addressing climate-related health issues

Read this media release about PF’s US$2 milllion Climate & Health Resilience Fund that helps build community resilience.

Launch of SAFE STEPS D-Tech Awards 2025

The Awards is back and applications are now open until 21 March 2025. Apply now!

Protecting women against extreme heat

Learn about PF's partnership with Climate Resilience for All to help protect vulnerable communities in India.

Prudence Foundation hosts session at sidelines of World Health Assembly

A recap of our panel discussion and key takeaways.

PRUVolunteers restore homes and hope in Thailand

Watch how our PRUVolunteers rebuild homes and restore hope in Sukhothai after the devastating floods.

More stories and updates available here

Did you know?

Underserved communities need knowledge, tools and support so they can better manage financal and climate & health risks that threaten their future.

FACT

Two thirds of the world’s population is financially illiterate while 1.4 billion adults lack access to financial services or protection.

FACT

Climate change is the biggest threat to human health with 1.2 billion living in the most climate-vulnerable countries facing risks to key health determinants*.

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*Weather, air, water, food and disease.

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LEARN MORE ABOUT OUR STRATEGIC FOCUS
Education Health and Safety

Financial Wellbeing, Climate and Health Resilience

Given this context, Prudence Foundation works closely with our strategic partners to implement programmes and solutions to help address issues in these areas.

LEARN MORE ABOUT OUR STRATEGIC FOCUS

Purpose-built programmes

Along with strategic partnerships, we build financial wellbeing and climate and health resilience for underserved Asian and African communities to realise local impact now and lasting change for a better future

Creating impact in our communities

Reaching millions of people across Asia and Africa. Here are some highlights:

Financial Literacy & Inclusion

Over 2 million students taught Cha-Ching

The Cha-Ching programme has reached 2.8 million children, and more than 87,000 teachers trained cumulatively, across 16 markets in Asia and Africa.

Climate & Health Resilience

Building climate resilience for women in India

The Women’s Climate Shocks and Livelihood Initiatives (WCS) has reached 50,000 women, raising awareness about heat-related health risks through training and early warning systems.

Climate & Health Resilience

Advancing climate resilience with US$2 million investment

The Fund empowers and supports initiatives that address climate-related health resilience issues.

Read more about our reach and impact

About Prudence Foundation

Established in 2011 in Hong Kong, Prudence Foundation is the community investment and philanthropic arm of Prudential plc. The Foundation aims to build community resilience by promoting financial literacy and inclusion, and enhancing climate and health resilience for the underserved communities in Asia and Africa.

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© Prudential 2025

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Prudential plc, incorporated and registered in England and Wales. Registered office: 1 Angel Court, London EC2R 7AG. Registered number 1397169.  Prudential plc is a holding company, some of whose subsidiaries are authorised and regulated, as applicable, by the Hong Kong Insurance Authority and other regulatory authorities.
 
Prudential plc is not affiliated in any manner with Prudential Financial, Inc., a company whose principal place of business is in the United States of America or with the Prudential Assurance Company, a subsidiary of M&G plc, a company incorporated in the United Kingdom.

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Jackson National Life Insurance Company

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Prudential plc is an international company incorporated in the United Kingdom, and its affiliated companies constitute one of the world’s leading financial services groups. It provides insurance and financial services directly and through its subsidiaries and affiliates throughout the world, and it has been in existence for over 170 years. Prudential plc is not affiliated in any manner with Prudential Financial, Inc, a company whose principal place of business is in the United States of America, or the Prudential Assurance Company, a subsidiary of M&G plc (a company incorporated in the United Kingdom).

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If you are looking for an affiliate of Prudential Financial, Inc, whose principal place of business is in the United States of America.

Proceed to the site

Prudential plc is an international company incorporated in the United Kingdom, and its affiliated companies constitute one of the world’s leading financial services groups. It provides insurance and financial services directly and through its subsidiaries and affiliates throughout the world, and it has been in existence for over 170 years. Prudential plc is not affiliated in any manner with Prudential Financial, Inc, a company whose principal place of business is in the United States of America, or the Prudential Assurance Company, a subsidiary of M&G plc (a company incorporated in the United Kingdom).
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For M&G and Prudential UK customers and policyholders:

In October 2019, Prudential plc separated its UK operations and, as a result of this separation, Prudential UK is now owned by M&G plc. The M&G plc group is a separate, independent group and as such we are not able to help any M&G or Prudential UK customers or policyholders.

Therefore, to find the best way to make contact, please visit www.pru.co.uk/contact-us

For further information on the M&G plc group, please visit the M&G website: www.mandg.com