25 Mar 2008

Prudential plc welcomes new Chief Financial Officer Tidjane Thiam

Prudential plc today welcomed Tidjane Thiam as its new Chief Financial Officer. Tidjane, aged 45, was previously Chief Executive Officer of Aviva Europe.

Tidjane, who joins the Prudential plc Board with immediate effect, also held the position of Group Strategy and Development Director at Aviva, and before that was a partner with McKinsey & Company in France, and Minister of Planning and Development of the Ivory Coast.

Mark Tucker, Group Chief Executive, Prudential plc said: "I am very pleased to welcome Tidjane as Chief Financial Officer of Prudential plc.

"Tidjane’s background and depth of experience mean that he is well-suited to help lead Prudential to the next stage of its development. He has a great reputation for optimising performance and value, and I look forward to the strong contribution he will make to the Group."

Tidjane Thiam, Chief Financial Officer, Prudential plc said: "I am delighted to be joining Prudential at this time of rapid growth. Prudential is one of the best performing players in the industry with an outstanding leadership team and a positive outlook. Prudential is well positioned to take advantage of the significant retirement opportunities in its markets and I look forward to playing my part in the Group’s continued value creation."

ENDS

Enquiries:

Notes to Editor:

1. Tidjane Thiam replaces Philip Broadley, who has held the role for eight years. Philip will remain on the Board until the Annual General Meeting on 15 May 2008 and will leave the Group on 31 May 2008.

2. About Tidjane Thiam, Chief Financial Officer, Prudential plc

Tidjane Thiam, 45, was previously Chief Executive Officer, Europe, at Aviva, where he also held successively the positions of Group Strategy and Development Director and Managing Director, Aviva International.

Prior to that, Tidjane was a partner with McKinsey & Company in France and one of the leaders of their Financial Institutions practice, focusing on insurance companies and banks. Earlier in his career, he spent a number of years in Africa where he was Chief Executive and then Chairman of the National Bureau for Technical Studies and Development in the Ivory Coast and a cabinet member as Minister of Planning and Development.

He is a non-executive director of Arkema in France, a member of the Council of the Overseas Development Institute (ODI) in London and a sponsor of Opportunity International, a charity focusing on microfinance in developing countries.

About Prudential

Prudential plc is a company incorporated and with its principal place of business in England, and its affiliated companies constitute one of the world's leading financial services groups. It provides insurance and financial services directly and through its subsidiaries and affiliates throughout the world. It has been in existence since 1848 and has £267 billion in assets under management as at 31 December 2007. Prudential plc is not affiliated in any manner with Prudential Financial, Inc, a company whose principal place of business is in the United States of America.

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