"We are thrilled to see Cha-Ching reach this incredible milestone,” said Diana Guzman, Chair of Prudence Foundation. “Our goal has always been to empower children with the knowledge and skills they need to make smart financial decisions. To date, more than 2 million students have been reached across 16 markets, and this is a testament to the programme’s impact and the importance of financial education."
In 2021, the Cha-Ching programme and the impact of the curriculum was reviewed in full by Dr. Adele Atkinson, who concluded that Cha-Ching effectively improves the knowledge, attitudes and behaviours of students who partake in the programme.
Cha-Ching’s success can be attributed to its engaging approach, which combines entertainment with education. The programme’s characters and storylines resonate with children, making learning about money both enjoyable and accessible. One of the programme’s key assets is the e-learning game, Cha-Ching Money Adventures, which helps kids learn key money concepts in a fun and engaging way. This game has been shown to positively impact children’s knowledge, attitudes, and behaviours towards financial literacy.