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The group We provide long-term savings and protection products to our customers About the group
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Investors View Report
ESG Creating a better future, together with you About ESG
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PRUDENCE FOUNDATION The community investment arm of Prudential plc in Asia and Africa Explore
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CAREERS Our pledge to you Prudential’s purpose is to help people get the most out of life. We do that for customers and employees alike. FIND OUT MORE
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Eastspring Investments A global asset manager with Asia at its core, offering innovative investment solutions to meet the financial needs of clients Learn more
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Eastspring Investments A global asset manager with Asia at its core, offering innovative investment solutions to meet the financial needs of clients Learn more

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Prudence Foundation is proud to announce the launch of new educational content in its SAFE STEPS Kids and Decode with Prudence programmes. These initiatives are designed to educate both adults and younger generations, empowering them with the knowledge and tools needed to be more resilient and manage life’s risks effectively.

SAFE STEPS Kids

The SAFE STEPS Kids programme addresses critical health challenges faced by children in two new episodes:

1. Surf Safe

educates children about the risks they may encounter whilst online for learning. It aims to bring awareness to protect them from abusive behaviours that exploit their innocence, underscoring important learnings based around a news report by the World Health Organisation published in 2022 that documents strategies to protect children against online violence.

2. Mission: Nutrition

highlights the importance of a balanced diet in combatting malnutrition and noncommunicable diseases (NCDs), such as heart disease, cancer and diabetes. With obesity rates increasing across many regions globally, understanding nutrition has become more than ever crucial for maintaining good health.

Both episodes are developed in partnership with the with Cartoon Network, and International Federation of Red Cross and Red Crescent Societies (IFRC), and are available on the SAFE STEPS Kids website.

Visit SAFE STEPS Kids website
Safe Steps Kids website

Watch now

Visit SAFE STEPS Kids website

Decode with Prudence

The ‘Decode with Prudence’ series focuses on addressing current issues to inspire actions for a better and more resilient future. The latest installment, the second episode in the series, highlights the issue of air pollution.

According to the World Health Organisation, air pollution is responsible for approximately 6.7 million deaths in 2019, making it the second leading cause of NCDs globally, after tobacco. This episode examines the health impacts of air pollution and offers practical steps individuals can take to protect themselves.

Developed in partnership with Warner Bros. Discovery and International Federation of Red Cross and Red Crescent Societies (IFRC), the latest episode is available on the Decode with Prudence website and Prudence Foundation’s Youtube channel.

Visit Decode with Prudence website

Watch now

Visit Decode with Prudence website

Prudence Foundation remains committed to fostering a safer and more informed community through these educational efforts and inspire action amongst individuals and communities to be more resilient in the face of risks.

For more information and to access the new video content, please visit the respective programme websites above.

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Prudential plc, incorporated and registered in England and Wales. Registered office: 1 Angel Court, London EC2R 7AG. Registered number 1397169.  Prudential plc is a holding company, some of whose subsidiaries are authorised and regulated, as applicable, by the Hong Kong Insurance Authority and other regulatory authorities.
 
Prudential plc is not affiliated in any manner with Prudential Financial, Inc., a company whose principal place of business is in the United States of America or with the Prudential Assurance Company, a subsidiary of M&G plc, a company incorporated in the United Kingdom.

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Prudential plc is an international company incorporated in the United Kingdom, and its affiliated companies constitute one of the world’s leading financial services groups. It provides insurance and financial services directly and through its subsidiaries and affiliates throughout the world, and it has been in existence for over 170 years. Prudential plc is not affiliated in any manner with Prudential Financial, Inc, a company whose principal place of business is in the United States of America, or the Prudential Assurance Company, a subsidiary of M&G plc (a company incorporated in the United Kingdom).

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Prudential plc is an international company incorporated in the United Kingdom, and its affiliated companies constitute one of the world’s leading financial services groups. It provides insurance and financial services directly and through its subsidiaries and affiliates throughout the world, and it has been in existence for over 170 years. Prudential plc is not affiliated in any manner with Prudential Financial, Inc, a company whose principal place of business is in the United States of America, or the Prudential Assurance Company, a subsidiary of M&G plc (a company incorporated in the United Kingdom).
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For M&G and Prudential UK customers and policyholders:

In October 2019, Prudential plc separated its UK operations and, as a result of this separation, Prudential UK is now owned by M&G plc. The M&G plc group is a separate, independent group and as such we are not able to help any M&G or Prudential UK customers or policyholders.

Therefore, to find the best way to make contact, please visit www.pru.co.uk/contact-us

For further information on the M&G plc group, please visit the M&G website: www.mandg.com