SAFE STEPS Road Safety is a pan-Asian public service initiative aimed to raise awareness and provide clear and simple life-saving educational messages on road safety. It is a partnership with National Geographic Channel and the Federation Internationale de l’Automobile (“FIA”), with acclaimed actress and producer, Michelle Yeoh as Ambassador, who provided her time and service pro bono.
All SAFE STEPS Road Safety life-saving tips have been approved and endorsed by the International Federation of Red Cross and Red Crescent Societies.