Prudence Foundation

Reach and impact

Our initiatives and programmes make a fundamental difference to Asian and African communities.

Key programme highlights

IMPACT

SAFE STEPS

SAFE STEPS reaches millions of people in Asia and Africa via multi-media distribution and leverages multi-sectoral partnerships.

IMPACT

Cha-Ching

Cha-Ching reaches between 21-36 million households in Asia everyday on TV. Cha-Ching Curriculum has reached 2 million students across Asia and Africa with over 66,000 teachers trained to deliver the programme. Cha-Ching Videos are available in 13 languages with over 8.3 million views on Youtube.

IMPACT

Safe Schools

Safe Schools programme has trained over 176,000 students and 56,000 adults across Asia in disaster preparedness since 2013. We have also partnered with the Philippines' Department of Education to develop the national Comprehensive Safe Schools Ecosystem.

IMPACT

PRUVolunteers

Over 1,000 PRUVolunteers across 12 markets helping build resilient communities over 17 missions.

IMPACT

SAFE STEPS D-Tech Awards

Collaborating with 18 partner organisations and demonstrating thought leadership in Tech and Innovation across Asia.

Reach and local impact

Select a market to learn more

Impact highlights

Cha-Ching

Cha-Ching reaches 21 million households in Asia everyday on TV. Cha-Ching Curriculum has reached over 2,000,000 students across Asia and Africa with over 66,000 teachers trained to deliver the programme. Cha-Ching videos are available in 13 languages with over 9 million views on Youtube.

Safe Schools

Safe Schools programme has trained over 90,000 students and 42,000 adults across Asia in disaster preparedness since 2013. We have also partnered with the Philippines' Department of Education to develop the national Comprehensive Safe Schools Ecosystem.

PRUVolunteers

Over 1,000 PRUVolunteers across 12 markets helping build resilient communities over 17 missions.

SAFE STEPS D-Tech Awards

Collaborating with 18 partner organisations and demonstrating thought leadership in Tech and Innovation across Asia.

SAFE STEPS

SAFE STEPS reaches millions of people in Asia and Africa via multi-sector partnerships, and SAFE STEPS Kids reaches 21 million households every day.

Cha-Ching

Cha-Ching reaches 21 million households in Asia everyday on TV. Cha-Ching Curriculum has reached over 2,000,000 students across Asia and Africa with over 66,000 teachers trained to deliver the programme. Cha-Ching videos are available in 13 languages with over 9 million views on Youtube.

Safe Schools

Safe Schools programme has trained over 90,000 students and 42,000 adults across Asia in disaster preparedness since 2013. We have also partnered with the Philippines' Department of Education to develop the national Comprehensive Safe Schools Ecosystem.

PRUVolunteers

Over 1,000 PRUVolunteers across 12 markets helping build resilient communities over 17 missions.

SAFE STEPS D-Tech Awards

Collaborating with 18 partner organisations and demonstrating thought leadership in Tech and Innovation across Asia.

SAFE STEPS

SAFE STEPS reaches millions of people in Asia and Africa via multi-sector partnerships, and SAFE STEPS Kids reaches 21 million households every day.

Cha-Ching

Cha-Ching reaches 21 million households in Asia everyday on TV. Cha-Ching Curriculum has reached over 2,000,000 students across Asia and Africa with over 66,000 teachers trained to deliver the programme. Cha-Ching videos are available in 13 languages with over 9 million views on Youtube.

Safe Schools

Safe Schools programme has trained over 90,000 students and 42,000 adults across Asia in disaster preparedness since 2013. We have also partnered with the Philippines' Department of Education to develop the national Comprehensive Safe Schools Ecosystem.

PRUVolunteers

Over 1,000 PRUVolunteers across 12 markets helping build resilient communities over 17 missions.

01/05
Learn more

IMPACT Newsletter

Find out more about how we’re supporting our communities.

Learn more
false
Prudential plc

Contact details for M&G and Prudential UK customers and policyholders

Useful links
Stay connected
Share information

© Prudential 2025

Delivered by IDX™

Prudential plc, incorporated and registered in England and Wales. Registered office: 1 Angel Court, London EC2R 7AG. Registered number 1397169.  Prudential plc is a holding company, some of whose subsidiaries are authorised and regulated, as applicable, by the Hong Kong Insurance Authority and other regulatory authorities.
 
Prudential plc is not affiliated in any manner with Prudential Financial, Inc., a company whose principal place of business is in the United States of America or with the Prudential Assurance Company, a subsidiary of M&G plc, a company incorporated in the United Kingdom.

Legal Information and Disclaimer

Jackson National Life Insurance Company

Prudential

You are about to enter the website of our US affiliate Jackson National Life Insurance Company, an indirect subsidiary of Prudential plc of the United Kingdom.

Proceed to the site

Prudential

If you are looking for an affiliate of Prudential Financial, Inc, whose principal place of business is in the United States of America.

Proceed to the site

Prudential plc is an international company incorporated in the United Kingdom, and its affiliated companies constitute one of the world’s leading financial services groups. It provides insurance and financial services directly and through its subsidiaries and affiliates throughout the world, and it has been in existence for over 170 years. Prudential plc is not affiliated in any manner with Prudential Financial, Inc, a company whose principal place of business is in the United States of America, or the Prudential Assurance Company, a subsidiary of M&G plc (a company incorporated in the United Kingdom).

PPM America

Prudential

You are about to enter the website of our US affiliate PPM America, an indirect subsidiary of Prudential plc of the United Kingdom.

Proceed to the site

Prudential

If you are looking for an affiliate of Prudential Financial, Inc, whose principal place of business is in the United States of America.

Proceed to the site

Prudential plc is an international company incorporated in the United Kingdom, and its affiliated companies constitute one of the world’s leading financial services groups. It provides insurance and financial services directly and through its subsidiaries and affiliates throughout the world, and it has been in existence for over 170 years. Prudential plc is not affiliated in any manner with Prudential Financial, Inc, a company whose principal place of business is in the United States of America, or the Prudential Assurance Company, a subsidiary of M&G plc (a company incorporated in the United Kingdom).
  • Load
  • More

For M&G and Prudential UK customers and policyholders:

In October 2019, Prudential plc separated its UK operations and, as a result of this separation, Prudential UK is now owned by M&G plc. The M&G plc group is a separate, independent group and as such we are not able to help any M&G or Prudential UK customers or policyholders.

Therefore, to find the best way to make contact, please visit www.pru.co.uk/contact-us

For further information on the M&G plc group, please visit the M&G website: www.mandg.com