Prudence Foundation has launched SAFE STEPS Kids Climate Change, the latest thematic series of the SAFE STEPS Kids programme.

Using well-loved cartoon characters such as We Bare Bears and Gumball, the new series aims to teach children about climate change issues and simple actions they can take to make the planet healthier and safer. The programme was developed in collaboration with the International Federation of Red Cross and Red Crescent Societies (IFRC) and Warner Bros. Discovery’s Cartoon Network.

The series was officially launched in Kuala Lumpur, Malaysia on 30 September by Nik Nazmi bin Nik Ahmad, Malaysia’s Minister of Natural Resources, Environment and Climate Change, and Marc Fancy, Executive Director of Prudence Foundation.

Speaking at the launch event, Marc said, “Climate change affects all, especially the vulnerable populations and children. We believe in grassroot education to children about our climate and protecting our environment as well as create a sense of responsibility of how climate change will affect them throughout their lives.

Through the SAFE STEPS Kids programme, we hope to be able to educate and empower the younger generation to become valuable contributors to combat climate change.”

Prudence Foundation’s mission is to create a better future for vulnerable communities across Prudential’s markets in Asia and Africa by making them safer and more resilient to life’s risks. Climate adaptation is a key focus area for the Foundation where programmes are developed to protect families, communities and economies from the impacts of climate change.

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