SAFE STEPS ROAD SAFETY AFRICA is a ground-breaking public service programme aimed at raising awareness about one of the world’s leading causes of death, by providing clear and simple life-saving messages on road safety. Building on its success in Asia, the programme was launched in Ivory Coast in October 2019 and will continue to expand across Africa, helping to keep Africa’s roads safe and in turn save lives.
SAFE STEPS Road Safety Africa was created and developed by Prudence Foundation in partnership with the Federation Internationale de l’Automobile (FIA), International Federation of the Red Cross and Red Crescent Societies (IFRC) and Didier Drogba Foundation.