SAFE STEPS is created and developed by Prudence Foundation. At its core is a series of public service announcements (PSAs) that aim to raise awareness and provide easy-to-understand educational information on life-threatening issues in the hope of saving lives and building more resilient communities. We also provide a platform to find, fund and support innovative technology solutions that saves lives in natural disasters.
It is a partnership between Prudence Foundation, the International Federation of Red Cross and Red Crescent Societies (IFRC) and National Geographic for all programmes. The Federation Internationale de I’Automobile (FIA) is also a principle partner for SAFE STEPS Road Safety and Didier Drogba Foundation for SAFE STEPS Road Safety Africa. Antler, AVPN, E27, IFRC, National Geographic, and others, are our 2020 partners for the SAFE STEPS D-Tech Awards.
SAFE STEPS reaches over 250 million people everyday in Asia via its multi-sectors distribution partners, and 80 million people in Africa monthly via multi-media distribution.