Focused on structural growth markets. Serving 20 million customers worldwide.
Our purpose
Our purpose is to help people de-risk their lives and deal with their biggest financial concerns. We provide our customers with the freedom to face the future with confidence.
Our strategy
Our strategy is to capture the long-term structural opportunities for our markets and geographies, while operating with discipline and seeking to enhance our capabilities through innovation to deliver high-quality resilient outcomes for our customers.
We aim to do this by:
- Serving the protection and investment needs of the growing middle class in Asia;
- Offering products to new customers in Africa, one of the fastest-growing regions in the world; and
- Providing asset accumulation and retirement income products to US retirees.
Structural growth over the last 20 years has allowed our business to reach the scale where it can support its long-term goals through execution of its strategy and disciplined capital allocation. Prudential plc has a portfolio of businesses with access to the world’s largest and fastest-growing markets.